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1 Ergebnisse
1
How Should Consumers' Willingness to Pay Be Measured? An Em..:
MILLER, KLAUS M.
;
HOFSTETTER, RETO
;
KROHMER, HARLEY
.
Journal of Marketing Research. 48 (2011) 1 - p. 172-184 , 2011
Link:
https://www.jstor.org/stable/25764572
RT Journal T1
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches
UL https://suche.suub.uni-bremen.de/peid=jstor-25764572&Exemplar=1&LAN=DE A1 MILLER, KLAUS M. A1 HOFSTETTER, RETO A1 KROHMER, HARLEY A1 ZHANG, Z. JOHN PB American Marketing Association YR 2011 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical results K1 Statistical properties K1 Estimate reliability K1 Confidence interval K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Chemicals industries K1 Chemical products K1 Cleaning products K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Supply and demand K1 Demand K1 Demand curves K1 Economic disciplines K1 Applied economics K1 Econometrics K1 Economic indicators K1 Price levels K1 Consumer prices K1 Economic research K1 Economic analysis K1 Analytics K1 Analytical estimating K1 Social sciences K1 Communications K1 Advertising K1 Advertising research JF Journal of Marketing Research VO 48 IS 1 SP 172 OP 184 LK http://dx.doi.org/https://www.jstor.org/stable/25764572 DO https://www.jstor.org/stable/25764572 SF ELIB - SuUB Bremen
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