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THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD ..:

LIMBU, YAM ; TORRES, IVONNE M.
Journal of Health and Human Services Administration. 32 (2009) 1 - p. 107-138 , 2009

Link: https://www.jstor.org/stable/25790753

RT Journal
T1 <Title>THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-25790753&Exemplar=1&LAN=DE
				
A1 LIMBU, YAM
A1 TORRES, IVONNE M.
PB Southern Public Administration Education Foundation
YR 2009
SN 1079-3739
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
K1 Health sciences
K1 Medical sciences
K1 Pharmaceutics
K1 Pharmaceutical preparations
K1 Medications
K1 Prescription drugs
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Economics
K1 Economic disciplines
K1 Health care economics
K1 Health care costs
K1 Drug costs
K1 Business information
K1 Consumer research
K1 Advertising research
K1 Behavioral sciences
K1 Psychology
K1 Applied psychology
K1 Consumer psychology
K1 Consumer attitudes
K1 Industry
K1 Industrial sectors
K1 Manufacturing industries
K1 Consumer goods industries
JF Journal of Health and Human Services Administration
VO 32
IS 1
SP 107
OP 138
LK http://dx.doi.org/https://www.jstor.org/stable/25790753
DO https://www.jstor.org/stable/25790753
SF ELIB - SuUB Bremen

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