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THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD ..:
LIMBU, YAM
;
TORRES, IVONNE M.
Journal of Health and Human Services Administration. 32 (2009) 1 - p. 107-138 , 2009
Link:
https://www.jstor.org/stable/25790753
RT Journal T1
THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS
UL https://suche.suub.uni-bremen.de/peid=jstor-25790753&Exemplar=1&LAN=DE A1 LIMBU, YAM A1 TORRES, IVONNE M. PB Southern Public Administration Education Foundation YR 2009 SN 1079-3739 K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Health sciences K1 Medical sciences K1 Pharmaceutics K1 Pharmaceutical preparations K1 Medications K1 Prescription drugs K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economics K1 Economic disciplines K1 Health care economics K1 Health care costs K1 Drug costs K1 Business information K1 Consumer research K1 Advertising research K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries JF Journal of Health and Human Services Administration VO 32 IS 1 SP 107 OP 138 LK http://dx.doi.org/https://www.jstor.org/stable/25790753 DO https://www.jstor.org/stable/25790753 SF ELIB - SuUB Bremen
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