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1 Ergebnisse
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Modeling price-related consequences of the brand origin cue..:
Saridakis, Charalampos
;
Baltas, George
Marketing Letters. 27 (2016) 1 - p. 77-87 , 2016
Link:
http://www.jstor.org/stable/26177937
RT Journal T1
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
UL https://suche.suub.uni-bremen.de/peid=jstor-26177937&Exemplar=1&LAN=DE A1 Saridakis, Charalampos A1 Baltas, George PB Springer Science + Business Media YR 2016 SN 0923-0645 SN 1573-059X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Automobile prices K1 Sedans K1 Market prices K1 Price premiums K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Regression coefficients K1 Foreign cars K1 Automotive engineering K1 Automobile engines JF Marketing Letters VO 27 IS 1 SP 77 OP 87 LK http://www.jstor.org/stable/26177937 DO http://www.jstor.org/stable/26177937 SF ELIB - SuUB Bremen
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