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Indicators of opinion leadership in customer networks: self..:
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
Marketing Letters. 27 (2016) 3 - p. 449-460 , 2016
Link:
https://www.jstor.org/stable/26179950
RT Journal T1
Indicators of opinion leadership in customer networks: self-reports and degree centrality
UL https://suche.suub.uni-bremen.de/peid=jstor-26179950&Exemplar=1&LAN=DE A1 Risselada, Hans A1 Verhoef, Peter C. A1 Bijmolt, Tammo H. A. PB Springer Science + Business Media YR 2016 SN 0923-0645 SN 1573-059X K1 Applied sciences K1 Research methods K1 Survey research K1 Survey methods K1 Self reports K1 Education K1 Academic communities K1 Academia K1 Academic leadership K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Identity K1 Social identity K1 Social roles K1 Opinion leaders K1 Social psychology K1 Interpersonal relations K1 Social networks K1 Followers K1 Engineering K1 Telecommunications K1 Wireless telecommunications K1 Mobile communications K1 Cell phones K1 Smartphones K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Social influence K1 Data collection JF Marketing Letters VO 27 IS 3 SP 449 OP 460 LK http://dx.doi.org/https://www.jstor.org/stable/26179950 DO https://www.jstor.org/stable/26179950 SF ELIB - SuUB Bremen
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