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1 Ergebnisse
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How competitor brand names affect within-brand choices:
Gunasti, Kunter
;
Devezer, Berna
Marketing Letters. 27 (2016) 4 - p. 715-727 , 2016
Link:
http://www.jstor.org/stable/26180043
RT Journal T1
How competitor brand names affect within-brand choices
UL https://suche.suub.uni-bremen.de/peid=jstor-26180043&Exemplar=1&LAN=DE A1 Gunasti, Kunter A1 Devezer, Berna PB Springer Science + Business Media YR 2016 SN 0923-0645 SN 1573-059X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Information science K1 Information management K1 Information attributes K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical results K1 Statistical interpretations K1 Saliency K1 Social sciences K1 Communications K1 Negotiation K1 Compromises K1 Tradeoffs K1 Consumer preferences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Problem solving K1 Heuristics K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Sedans K1 Mathematical problems K1 Boundary value problems K1 Boundary conditions JF Marketing Letters VO 27 IS 4 SP 715 OP 727 LK http://www.jstor.org/stable/26180043 DO http://www.jstor.org/stable/26180043 SF ELIB - SuUB Bremen
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