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1 Ergebnisse
1
The effect of category label specificity on consumer choice:
Kim, Hee Jin
;
Yoon, Song Oh
Marketing Letters. 27 (2016) 4 - p. 765-779 , 2016
Link:
http://www.jstor.org/stable/26180047
RT Journal T1
The effect of category label specificity on consumer choice
UL https://suche.suub.uni-bremen.de/peid=jstor-26180047&Exemplar=1&LAN=DE A1 Kim, Hee Jin A1 Yoon, Song Oh PB Springer Science + Business Media YR 2016 SN 0923-0645 SN 1573-059X K1 Business K1 Business economics K1 Commercial production K1 Production engineering K1 Product labeling K1 Social sciences K1 Food studies K1 Food consumption K1 Meals K1 Appetizers K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Desserts K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Seafoods K1 Consumer preferences K1 Business information K1 Consumer research K1 Industry K1 Industrial sectors K1 Service industries K1 Hospitality industries K1 Restaurant industry K1 Restaurants K1 Health sciences K1 Medical sciences K1 Nutritional science K1 Nutrition physiology K1 Appetite K1 Satiety JF Marketing Letters VO 27 IS 4 SP 765 OP 779 LK http://www.jstor.org/stable/26180047 DO http://www.jstor.org/stable/26180047 SF ELIB - SuUB Bremen
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