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1 Ergebnisse
1
A Micromodeling Approach to Investigate the Advertising-Sal..:
Blattberg, Robert C.
;
Jeuland, Abel P.
Management Science. 27 (1981) 9 - p. 988-1005 , 1981
Link:
https://www.jstor.org/stable/2630889
RT Journal T1
A Micromodeling Approach to Investigate the Advertising-Sales Relationship
UL https://suche.suub.uni-bremen.de/peid=jstor-2630889&Exemplar=1&LAN=DE A1 Blattberg, Robert C. A1 Jeuland, Abel P. PB Institute of Management Sciences YR 1981 SN 0025-1909 SN 1526-5501 K1 Marketing K1 Marketing-Advertising/Promotion K1 Economics K1 Economic disciplines K1 Applied economics K1 Economic modeling K1 Economic models K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Applied sciences K1 Research methods K1 Modeling K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Pure mathematics K1 Algebra K1 Coefficients K1 Philosophy K1 Metaphysics K1 Ontology K1 Atomism K1 Aggregation K1 Logic K1 Logical postulates K1 Logical givens K1 Analytics K1 Analytical estimating K1 Maximum likelihood estimation K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising JF Management Science VO 27 IS 9 SP 988 OP 1005 LK http://dx.doi.org/https://www.jstor.org/stable/2630889 DO https://www.jstor.org/stable/2630889 SF ELIB - SuUB Bremen
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