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1 Ergebnisse
1
Price Promotions and Trade Deals with Multiproduct Retailer:
Lal, Rajiv
;
Villas-Boas, J. Miguel
Management Science. 44 (1998) 7 - p. 935-949 , 1998
Link:
https://www.jstor.org/stable/2634508
RT Journal T1
Price Promotions and Trade Deals with Multiproduct Retailers
UL https://suche.suub.uni-bremen.de/peid=jstor-2634508&Exemplar=1&LAN=DE A1 Lal, Rajiv A1 Villas-Boas, J. Miguel PB Institute for Operations Research and the Management Sciences YR 1998 SN 0025-1909 SN 1526-5501 K1 Price Promotions K1 Trade Deals K1 Multiproduct Retailers K1 Category Management K1 Competition K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Business operations K1 Commerce K1 Trade K1 Retail trade K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Economics K1 Economic policy K1 Trade policy K1 Trade promotion K1 Pricing K1 Prices K1 Market prices K1 Wholesale prices K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market equilibrium K1 Social sciences K1 Communications K1 Negotiation K1 Negotiation strategies K1 Mixed strategy K1 Consumer equilibrium JF Management Science VO 44 IS 7 SP 935 OP 949 LK http://dx.doi.org/https://www.jstor.org/stable/2634508 DO https://www.jstor.org/stable/2634508 SF ELIB - SuUB Bremen
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