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1 Ergebnisse
1
The Optimal Choice of Promotional Vehicles: Front-Loaded or..:
Zhang, Z. John
;
Krishna, Aradhna
;
Dhar, Sanjay K.
Management Science. 46 (2000) 3 - p. 348-362 , 2000
Link:
https://www.jstor.org/stable/2634735
RT Journal T1
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
UL https://suche.suub.uni-bremen.de/peid=jstor-2634735&Exemplar=1&LAN=DE A1 Zhang, Z. John A1 Krishna, Aradhna A1 Dhar, Sanjay K. PB Institute for Operations Research and the Management Sciences YR 2000 SN 0025-1909 SN 1526-5501 K1 Sales Promotions K1 Coupons K1 Loyalty Programs K1 Marketing Mix K1 Competitive Strategy K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Marketing strategies K1 Direct marketing K1 Sales promotions K1 Applied sciences K1 Engineering K1 Transportation K1 Vehicles K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Brand preferences K1 Research methods K1 Modeling K1 Business economics K1 Corporate finance K1 Profitable firms K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Business management K1 Sales management JF Management Science VO 46 IS 3 SP 348 OP 362 LK http://dx.doi.org/https://www.jstor.org/stable/2634735 DO https://www.jstor.org/stable/2634735 SF ELIB - SuUB Bremen
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