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Les perspectives culturelles de la recherche en marketing e..:
Arnould, Eric J.
Recherche et Applications en Marketing. 29 (2014) 3 - p. 99-103 , 2014
Link:
https://www.jstor.org/stable/26375476
RT Journal T1 <Title>Les perspectives culturelles de la recherche en marketing en faveur du développement durable dans les pays en développement</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26375476&Exemplar=1&LAN=DE A1 Arnould, Eric J. PB SAGE YR 2014 SN 0767-3701 K1 approche culturelle K1 coopération K1 international K1 macro marketing K1 pays en voie de développement JF Recherche et Applications en Marketing VO 29 IS 3 SP 99 OP 103 LK http://dx.doi.org/https://www.jstor.org/stable/26375476 DO https://www.jstor.org/stable/26375476 SF ELIB - SuUB Bremen
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