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Attention aux faux avis! Investigations expérimentales sur ..:
Munzel, Andreas
Recherche et Applications en Marketing. 30 (2015) 4 - p. 25-53 , 2015
Link:
https://www.jstor.org/stable/26375518
RT Journal T1
Attention aux faux avis! Investigations expérimentales sur les indicateurs contextuels facilitant la détection des avis trompeurs par les internautes
UL https://suche.suub.uni-bremen.de/peid=jstor-26375518&Exemplar=1&LAN=DE A1 Munzel, Andreas PB SAGE Publications Ltd YR 2015 SN 0767-3701 SN 2051-2821 K1 avis d'internautes K1 bouche à oreille électronique K1 consensus K1 crédibilité K1 faux avis K1 internautes JF Recherche et Applications en Marketing VO 30 IS 4 SP 25 OP 53 LK http://dx.doi.org/https://www.jstor.org/stable/26375518 DO https://www.jstor.org/stable/26375518 SF ELIB - SuUB Bremen
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