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1 Ergebnisse
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L'exploitation de la saillance de mortalité dans les commun..:
Akil, Hussein
;
Robert-Demontrond, Philippe
;
Bouillé, Julien
Recherche et Applications en Marketing. 33 (2018) 1 - p. 3-30 , 2018
Link:
https://www.jstor.org/stable/26375604
RT Journal T1
L'exploitation de la saillance de mortalité dans les communications sur le changement climatique
UL https://suche.suub.uni-bremen.de/peid=jstor-26375604&Exemplar=1&LAN=DE A1 Akil, Hussein A1 Robert-Demontrond, Philippe A1 Bouillé, Julien PB SAGE Publications Ltd YR 2018 SN 0767-3701 SN 2051-2821 K1 Changement climatique K1 matérialisme K1 saillance de mortalité K1 théorie du management de la terreur JF Recherche et Applications en Marketing VO 33 IS 1 SP 3 OP 30 LK http://dx.doi.org/https://www.jstor.org/stable/26375604 DO https://www.jstor.org/stable/26375604 SF ELIB - SuUB Bremen
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