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Einsatzpotenziale und Grenzen bei der Anwendung des Implizi..:
Niemand, Thomas
;
Hoffmann, Stefan
;
Mai, Robert
Marketing: ZFP – Journal of Research and Management. 36 (2014) 3 - p. 187-202 , 2014
Link:
https://www.jstor.org/stable/26426731
RT Journal T1 <Title>Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26426731&Exemplar=1&LAN=DE A1 Niemand, Thomas A1 Hoffmann, Stefan A1 Mai, Robert PB C.H.BECK oHG YR 2014 SN 0344-1369 K1 Implizite Assoziationen K1 Messinstrument K1 Psychologie K1 Einstellungsmessung K1 Antwortverzerrungen K1 Implicit associations K1 measurement instrument K1 psychology K1 measurement of attitudes K1 answering tendencies JF Marketing: ZFP – Journal of Research and Management VO 36 IS 3 SP 187 OP 202 LK http://dx.doi.org/https://www.jstor.org/stable/26426731 DO https://www.jstor.org/stable/26426731 SF ELIB - SuUB Bremen
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