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Measuring Marketing Success: Estimating the Effect of Socia..:

Guhl, Daniel ; von Mohrenfels, Hannah Winkler ; Abshagen, Jannina.
Marketing: ZFP – Journal of Research and Management.  38 (2016)  1 - p. 44-54 , 2016
Link: https://www.jstor.org/stable/26426802