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The Origins of Brand Love: A Typology of Starting Points:
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
Marketing: ZFP – Journal of Research and Management. 39 (2017) 2 - p. 38-48 , 2017
Link:
https://www.jstor.org/stable/26426845
RT Journal T1 <Title>The Origins of Brand Love: A Typology of Starting Points</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26426845&Exemplar=1&LAN=DE A1 Bruns, Daniel A1 Langner, Tobias A1 Fischer, Alexander PB C.H.BECK oHG YR 2017 SN 0344-1369 K1 Brand Love K1 Brand Relationship K1 Brand Experience K1 Relationship Development JF Marketing: ZFP – Journal of Research and Management VO 39 IS 2 SP 38 OP 48 LK http://dx.doi.org/https://www.jstor.org/stable/26426845 DO https://www.jstor.org/stable/26426845 SF ELIB - SuUB Bremen
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