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Understanding Differences in Segment-specific Willingness-t..:
Paetz, Friederike
;
Guhl, Daniel
Marketing: ZFP – Journal of Research and Management. 39 (2017) 4 - p. 37-46 , 2017
Link:
https://www.jstor.org/stable/26426862
RT Journal T1 <Title>Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26426862&Exemplar=1&LAN=DE A1 Paetz, Friederike A1 Guhl, Daniel PB C.H.BECK oHG YR 2017 SN 0344-1369 K1 Fair Trade Label K1 Discrete Choice Experiment K1 Finite Mixture-Multinomial Logit Model JF Marketing: ZFP – Journal of Research and Management VO 39 IS 4 SP 37 OP 46 LK http://dx.doi.org/https://www.jstor.org/stable/26426862 DO https://www.jstor.org/stable/26426862 SF ELIB - SuUB Bremen
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