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Psychological targeting as an effective approach to digital..:
Matz, S. C.
;
Kosinski, M.
;
Nave, G.
.
Proceedings of the National Academy of Sciences of the United States of America. 114 (2017) 48 - p. 12714-12719 , 2017
Link:
https://www.jstor.org/stable/26485255
RT Journal T1 <Title>Psychological targeting as an effective approach to digital mass persuasion</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26485255&Exemplar=1&LAN=DE A1 Matz, S. C. A1 Kosinski, M. A1 Nave, G. A1 Stillwell, D. J. PB National Academy of Sciences YR 2017 SN 0027-8424 SN 1091-6490 K1 persuasion K1 digital mass communication K1 psychological targeting K1 personality K1 targeted marketing JF Proceedings of the National Academy of Sciences of the United States of America VO 114 IS 48 SP 12714 OP 12719 LK http://dx.doi.org/https://www.jstor.org/stable/26485255 DO https://www.jstor.org/stable/26485255 SF ELIB - SuUB Bremen
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