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Opening the Black Box of Celebrity and Infamy: Constituents..:
Zavyalova, Anastasiya
;
Pfarrer, Michael D.
;
Reger, Rhonda K.
The Academy of Management Review. 43 (2018) 2 - p. 329-332 , 2018
Link:
https://www.jstor.org/stable/26528810
RT Journal T1
Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content
UL https://suche.suub.uni-bremen.de/peid=jstor-26528810&Exemplar=1&LAN=DE A1 Zavyalova, Anastasiya A1 Pfarrer, Michael D. A1 Reger, Rhonda K. PB Academy of Management YR 2018 SN 0363-7425 SN 1930-3807 JF The Academy of Management Review VO 43 IS 2 SP 329 OP 332 LK http://dx.doi.org/https://www.jstor.org/stable/26528810 DO https://www.jstor.org/stable/26528810 SF ELIB - SuUB Bremen
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