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Komplexe Probleme – Einfache Lösungen? Plädoyer für qualita..:
Mühlbacher, Hans
Marketing: ZFP – Journal of Research and Management. 40 (2018) 4 - p. 17-29 , 2018
Link:
https://www.jstor.org/stable/26539130
RT Journal T1 <Title>Komplexe Probleme – Einfache Lösungen? Plädoyer für qualitative vergleichende Analysen in der Marketingforschung: Complex Problems – Unique Solutions? Need for Qualitative Comparative Analyses in Marketing Research</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26539130&Exemplar=1&LAN=DE A1 Mühlbacher, Hans PB C.H.BECK YR 2018 SN 0344-1369 K1 Complexity K1 Causal Relationships K1 Necessity K1 Sufficiency K1 Necessary Condition Analysis K1 Qualitative Comparative Analysis K1 Komplexität K1 kausale Beziehungen K1 Notwendigkeit K1 Suffizienz JF Marketing: ZFP – Journal of Research and Management VO 40 IS 4 SP 17 OP 29 LK http://dx.doi.org/https://www.jstor.org/stable/26539130 DO https://www.jstor.org/stable/26539130 SF ELIB - SuUB Bremen
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