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1 Ergebnisse
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WTG (Way to Go)! How to Take Gamification Research in Marke..:
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
Marketing: ZFP – Journal of Research and Management. 40 (2018) 4 - p. 44-52 , 2018
Link:
https://www.jstor.org/stable/26539133
RT Journal T1
WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level
UL https://suche.suub.uni-bremen.de/peid=jstor-26539133&Exemplar=1&LAN=DE A1 Eppmann, René A1 Klein, Kristina A1 Bekk, Magdalena PB C.H.BECK YR 2018 SN 0344-1369 K1 Gamification K1 Gameful Experience K1 Customer Experience K1 Game Elements JF Marketing: ZFP – Journal of Research and Management VO 40 IS 4 SP 44 OP 52 LK http://dx.doi.org/https://www.jstor.org/stable/26539133 DO https://www.jstor.org/stable/26539133 SF ELIB - SuUB Bremen
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