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Social Acceptance and Word of Mouth: How the Motive to Belo..:
CHEN, ZOEY
Journal of Consumer Research. 44 (2017) 3 - p. 613-632 , 2017
Link:
https://www.jstor.org/stable/26570415
RT Journal T1 <Title>Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26570415&Exemplar=1&LAN=DE A1 CHEN, ZOEY PB Oxford University Press YR 2017 SN 0093-5301 SN 1537-5277 K1 word of mouth K1 social acceptance K1 interpersonal communication K1 tie strength JF Journal of Consumer Research VO 44 IS 3 SP 613 OP 632 LK http://dx.doi.org/https://www.jstor.org/stable/26570415 DO https://www.jstor.org/stable/26570415 SF ELIB - SuUB Bremen
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