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L'imagerie mentale et ses déterminants comme facteurs de ré..:
Lao, Aurély
Recherche et Applications en Marketing. 28 (2013) 3 - p. 60-83 , 2013
Link:
https://www.jstor.org/stable/26897256
RT Journal T1 <Title>L'imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur: une analyse en situation d'achat en ligne</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-26897256&Exemplar=1&LAN=DE A1 Lao, Aurély PB Sage Publications, Ltd. YR 2013 SN 0767-3701 SN 2051-2821 JF Recherche et Applications en Marketing VO 28 IS 3 SP 60 OP 83 LK http://dx.doi.org/https://www.jstor.org/stable/26897256 DO https://www.jstor.org/stable/26897256 SF ELIB - SuUB Bremen
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