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1 Ergebnisse
1
Winning Ways: Immediate and Long-Term Effects of Sponsorshi..:
Pope, Nigel
;
Voges, Kevin E.
;
Brown, Mark
Journal of Advertising. 38 (2009) 2 - p. 5-20 , 2009
Link:
https://www.jstor.org/stable/27749632
RT Journal T1
Winning Ways: Immediate and Long-Term Effects of Sponsorship on Perceptions of Brand Quality and Corporate Image
UL https://suche.suub.uni-bremen.de/peid=jstor-27749632&Exemplar=1&LAN=DE A1 Pope, Nigel A1 Voges, Kevin E. A1 Brown, Mark PB M. E. Sharpe, Inc. YR 2009 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Sales promotions K1 Sponsorship K1 Branding K1 Brands K1 Corporate identity K1 Corporate image K1 Behavioral sciences K1 Leisure studies K1 Recreation K1 Games K1 Business structures K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Brand identification K1 Brand image K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Word of mouth advertising JF Journal of Advertising VO 38 IS 2 SP 5 OP 20 LK http://dx.doi.org/https://www.jstor.org/stable/27749632 DO https://www.jstor.org/stable/27749632 SF ELIB - SuUB Bremen
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