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1 Ergebnisse
1
Long Live Creative Media Choice: The Medium as a Persistent..:
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
Journal of Advertising. 38 (2009) 2 - p. 121-129 , 2009
Link:
https://www.jstor.org/stable/27749639
RT Journal T1
Long Live Creative Media Choice: The Medium as a Persistent Brand Cue
UL https://suche.suub.uni-bremen.de/peid=jstor-27749639&Exemplar=1&LAN=DE A1 Dahlén, Micael A1 Friberg, Lars A1 Nilsson, Erik PB M. E. Sharpe, Inc. YR 2009 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Applied sciences K1 Research methods K1 Survey research K1 Survey methods K1 Questionnaires K1 Electronics K1 Electronic equipment K1 Audiovisual equipment K1 Audio equipment K1 Loudspeakers K1 Advertising campaigns K1 Consumer advertising K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Learning K1 Associative learning K1 Communications media K1 Visual materials K1 Posters K1 Health sciences K1 Health and wellness K1 Public health K1 Disasters K1 Fires K1 Business economics K1 Commercial production K1 Production engineering K1 Product labeling K1 Anthropology K1 Applied anthropology K1 Cultural anthropology K1 Folkloristics K1 Folk culture K1 Folk beliefs K1 Magic K1 Evocation JF Journal of Advertising VO 38 IS 2 SP 121 OP 129 LK http://dx.doi.org/https://www.jstor.org/stable/27749639 DO https://www.jstor.org/stable/27749639 SF ELIB - SuUB Bremen
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