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1 Ergebnisse
1
Effect of Brand Associations on Consumer Reactions to Unkno..:
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
International Journal of Electronic Commerce. 12 (2008) 3 - p. 81-113 , 2008
Link:
https://www.jstor.org/stable/27751261
RT Journal T1
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
UL https://suche.suub.uni-bremen.de/peid=jstor-27751261&Exemplar=1&LAN=DE A1 Delgado-Ballester, Elena A1 Hernández-Espallardo, Miguel PB M. E. Sharpe, Inc. YR 2008 SN 1086-4415 SN 1557-9301 K1 Brand trust K1 consumer behavior K1 degree of association K1 new on-line brands K1 perceived similarity K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet K1 World Wide Web K1 Hypertext K1 Hyperlinks K1 Business operations K1 Commerce K1 Electronic commerce K1 Behavioral sciences K1 Human behavior K1 Social behavior K1 Social interaction K1 Cooperation K1 Alliances K1 Psychology K1 Personality psychology K1 Psychological attitudes K1 Trust K1 Information science K1 Personal information K1 Industry K1 Industrial sectors K1 Service industries K1 Transportation industries K1 Travel industry K1 Travel agencies K1 Engineering K1 Transportation K1 Travel K1 Air transportation industry K1 Airlines JF International Journal of Electronic Commerce VO 12 IS 3 SP 81 OP 113 LK http://dx.doi.org/https://www.jstor.org/stable/27751261 DO https://www.jstor.org/stable/27751261 SF ELIB - SuUB Bremen
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