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1 Ergebnisse
1
The Effect of Terminologies on Attitudes toward Advertiseme..:
Chuang, Shih-Chieh
;
Tsai, Chia-Ching
;
Cheng, Yin-Hui
.
Journal of Business and Psychology. 24 (2009) 4 - p. 485-491 , 2009
Link:
https://www.jstor.org/stable/27753928
RT Journal T1
The Effect of Terminologies on Attitudes toward Advertisements and Brands: Consumer Product Knowledge as a Moderator
UL https://suche.suub.uni-bremen.de/peid=jstor-27753928&Exemplar=1&LAN=DE A1 Chuang, Shih-Chieh A1 Tsai, Chia-Ching A1 Cheng, Yin-Hui A1 Sun, Ya-Chung PB Springer Science + Business Media, Inc. YR 2009 SN 0889-3268 SN 1573-353X K1 Terminology K1 Consumer product knowledge K1 Attitudes toward advertisements K1 Attitudes toward brands K1 Linguistics K1 Language K1 Lexicology K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Business K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Goods K1 Consumer goods K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Applied sciences K1 Engineering K1 Telecommunications K1 Wireless telecommunications K1 Mobile communications K1 Cell phones K1 Business engineering K1 Business innovation K1 Product innovation K1 Consumer advertising K1 Commodities K1 Education K1 Educational administration K1 University administration JF Journal of Business and Psychology VO 24 IS 4 SP 485 OP 491 LK http://dx.doi.org/https://www.jstor.org/stable/27753928 DO https://www.jstor.org/stable/27753928 SF ELIB - SuUB Bremen
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