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1 Ergebnisse
1
Global Consumer Innovativeness: Cross-Country Differences a..:
Tellis, Gerard J.
;
Yin, Eden
;
Bell, Simon
Journal of International Marketing. 17 (2009) 2 - p. 1-22 , 2009
Link:
https://www.jstor.org/stable/27755596
RT Journal T1
Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities
UL https://suche.suub.uni-bremen.de/peid=jstor-27755596&Exemplar=1&LAN=DE A1 Tellis, Gerard J. A1 Yin, Eden A1 Bell, Simon PB American Marketing Association YR 2009 SN 1069-031X SN 1547-7215 K1 consumer innovativeness K1 global strategy K1 cross-cultural research K1 innovation K1 new products K1 Business K1 Business engineering K1 Business innovation K1 Product innovation K1 Social sciences K1 Population studies K1 Demography K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational innovation K1 Applied sciences K1 Technology K1 Technological change K1 Technological innovation K1 Innovation adoption K1 Business information K1 Consumer research K1 Physical sciences K1 Physics K1 Fundamental forces K1 Electromagnetism K1 Magnetism K1 Magnetic fields K1 Magnetic properties K1 Reluctance K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer JF Journal of International Marketing VO 17 IS 2 SP 1 OP 22 LK http://dx.doi.org/https://www.jstor.org/stable/27755596 DO https://www.jstor.org/stable/27755596 SF ELIB - SuUB Bremen
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