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1 Ergebnisse
1
When Does International Marketing Standardization Matter to..:
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
Journal of International Marketing. 17 (2009) 4 - p. 24-46 , 2009
Link:
https://www.jstor.org/stable/27755616
RT Journal T1
When Does International Marketing Standardization Matter to Firm Performance?
UL https://suche.suub.uni-bremen.de/peid=jstor-27755616&Exemplar=1&LAN=DE A1 Schilke, Oliver A1 Reimann, Martin A1 Thomas, Jacquelyn S. PB American Marketing Association YR 2009 SN 1069-031X SN 1547-7215 K1 marketing strategy K1 standardization K1 performance K1 structural equation modeling K1 second-order factors K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Comprehension K1 Information processing K1 Standardization K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Business structures K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Business engineering K1 Corporate planning K1 Corporate strategies K1 Business operations K1 Commerce K1 Business to business K1 Business to consumer K1 Business economics K1 Commercial production K1 Production engineering K1 Quality management K1 Product standards K1 Marketing management JF Journal of International Marketing VO 17 IS 4 SP 24 OP 46 LK http://dx.doi.org/https://www.jstor.org/stable/27755616 DO https://www.jstor.org/stable/27755616 SF ELIB - SuUB Bremen
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