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1 Ergebnisse
1
Toward Insight and Relevance:
McAlister, Leigh M.
Journal of Public Policy & Marketing. 24 (2005) 1 - p. 131-132 , 2005
Link:
https://www.jstor.org/stable/30000569
RT Journal T1
Toward Insight and Relevance
UL https://suche.suub.uni-bremen.de/peid=jstor-30000569&Exemplar=1&LAN=DE A1 McAlister, Leigh M. PB American Marketing Association YR 2005 SN 0743-9156 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business information K1 Consumer research K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Publishing industry K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Economics K1 Economic research JF Journal of Public Policy & Marketing VO 24 IS 1 SP 131 OP 132 LK http://dx.doi.org/https://www.jstor.org/stable/30000569 DO https://www.jstor.org/stable/30000569 SF ELIB - SuUB Bremen
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