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1 Ergebnisse
1
The Shape of Advertising Response Functions Revisited: A Mo..:
Vakratsas, Demetrios
;
Feinberg, Fred M.
;
Bass, Frank M.
.
Marketing Science. 23 (2004) 1 - p. 109-119 , 2004
Link:
https://www.jstor.org/stable/30036660
RT Journal T1
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
UL https://suche.suub.uni-bremen.de/peid=jstor-30036660&Exemplar=1&LAN=DE A1 Vakratsas, Demetrios A1 Feinberg, Fred M. A1 Bass, Frank M. A1 Kalyanaram, Gurumurthy PB Institute for Operations Research and the Management Sciences YR 2004 SN 0732-2399 SN 1526-548X K1 Advertising K1 Econometric models K1 Product management K1 Switching regression K1 Dynamic models K1 Applied sciences K1 Research methods K1 Modeling K1 Probabilistic modeling K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Arts K1 Performing arts K1 Music K1 Musical performance K1 Singing K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Social sciences K1 Communications K1 Advertising campaigns K1 Comparative advertising K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Consumer advertising JF Marketing Science VO 23 IS 1 SP 109 OP 119 LK http://dx.doi.org/https://www.jstor.org/stable/30036660 DO https://www.jstor.org/stable/30036660 SF ELIB - SuUB Bremen
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