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1 Ergebnisse
1
Customizing Promotions in Online Stores:
Zhang, Jie
;
Krishnamurthi, Lakshman
Marketing Science. 23 (2004) 4 - p. 561-578 , 2004
Link:
https://www.jstor.org/stable/30036689
RT Journal T1
Customizing Promotions in Online Stores
UL https://suche.suub.uni-bremen.de/peid=jstor-30036689&Exemplar=1&LAN=DE A1 Zhang, Jie A1 Krishnamurthi, Lakshman PB Institute for Operations Research and the Management Sciences YR 2004 SN 0732-2399 SN 1526-548X K1 Customized promotions K1 Profit optimization K1 Internet marketing K1 Decision support system K1 Personalized marketing K1 Econometric models K1 Purchase incidence K1 Brand choice K1 Purchase quantity K1 Variety-seeking K1 Inertia K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Engineering K1 Transportation K1 Travel K1 Trip purposes K1 Shopping trips K1 Business operations K1 Commerce K1 Pricing K1 Price changes K1 Price cuts K1 Discounts K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Research methods K1 Modeling K1 Mathematical values K1 Mathematical variables K1 Mathematical independent variables JF Marketing Science VO 23 IS 4 SP 561 OP 578 LK http://dx.doi.org/https://www.jstor.org/stable/30036689 DO https://www.jstor.org/stable/30036689 SF ELIB - SuUB Bremen
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