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1 Ergebnisse
1
What to Convey in Antismoking Advertisements for Adolescent..:
Pechmann, Cornelia
;
Zhao, Guangzhi
;
Goldberg, Marvin E.
.
Journal of Marketing. 67 (2003) 2 - p. 1-18 , 2003
Link:
https://www.jstor.org/stable/30040519
RT Journal T1
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
UL https://suche.suub.uni-bremen.de/peid=jstor-30040519&Exemplar=1&LAN=DE A1 Pechmann, Cornelia A1 Zhao, Guangzhi A1 Goldberg, Marvin E. A1 Reibling, Ellen Thomas PB American Marketing Association YR 2003 SN 0022-2429 K1 Behavioral sciences K1 Human behavior K1 Recreational drug use K1 Tobacco use K1 Tobacco smoking K1 Cigarette smoking K1 Sociology K1 Human societies K1 Social movements K1 Anti smoking movements K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Psychology K1 Personality psychology K1 Personality K1 Self K1 Self efficacy K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial management K1 Financial risk K1 Biological sciences K1 Agriculture K1 Agricultural products K1 Plant products K1 Tobacco products K1 Cigarettes K1 Population studies K1 Human populations K1 Persons K1 Children K1 Adolescents K1 Cognitive psychology K1 Cognitive processes K1 Cognition K1 Health sciences K1 Health and wellness K1 Public health K1 Epidemiology K1 Disease risk JF Journal of Marketing VO 67 IS 2 SP 1 OP 18 LK http://dx.doi.org/https://www.jstor.org/stable/30040519 DO https://www.jstor.org/stable/30040519 SF ELIB - SuUB Bremen
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