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A Practical Microsimulation Model for Consumer Marketing:

Lavington, Michael R.
Operational Research Quarterly (1970-1977). 21 (1970) 1 - p. 25-45 , 1970

Link: https://www.jstor.org/stable/3007717

RT Journal
T1 <Title>A Practical Microsimulation Model for Consumer Marketing</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3007717&Exemplar=1&LAN=DE
				
A1 Lavington, Michael R.
PB Pergamon Press
YR 1970
SN 0030-3623
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Applied sciences
K1 Research methods
K1 Modeling
K1 Arts
K1 Applied arts
K1 Architecture
K1 Buildings
K1 Commercial buildings
K1 Retail stores
K1 Business operations
K1 Commerce
K1 Purchasing
K1 Mathematics
K1 Applied mathematics
K1 Statistics
K1 Applied statistics
K1 Statistical models
K1 Parametric models
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Finance
K1 Financial analysis
K1 Advertising to sales ratios
K1 Marketing strategies
K1 Behavioral sciences
K1 Psychology
K1 Applied psychology
K1 Consumer psychology
K1 Consumer attitudes
K1 Simulations
JF Operational Research Quarterly (1970-1977)
VO 21
IS 1
SP 25
OP 45
LK http://dx.doi.org/https://www.jstor.org/stable/3007717
DO https://www.jstor.org/stable/3007717
SF ELIB - SuUB Bremen

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