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1 Ergebnisse
1
Marketing Initiatives, Expected Cash Flows, and Shareholder..:
Rao, Ramesh K. S.
;
Bharadwaj, Neeraj
Journal of Marketing. 72 (2008) 1 - p. 16-26 , 2008
Link:
https://www.jstor.org/stable/30162197
RT Journal T1
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
UL https://suche.suub.uni-bremen.de/peid=jstor-30162197&Exemplar=1&LAN=DE A1 Rao, Ramesh K. S. A1 Bharadwaj, Neeraj PB American Marketing Association YR 2008 SN 0022-2429 K1 marketing strategy K1 marketing accountability K1 firm value K1 shareholder wealth K1 productivity K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business economics K1 Corporate finance K1 Cash flow K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investors K1 Shareholders K1 Accountancy K1 Financial accounting K1 Assets K1 Operating capital K1 Working capital K1 Socioeconomics K1 Wealth K1 Macroeconomics K1 Money K1 Cash K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock prices K1 Business operations K1 Commerce K1 Sales K1 Cash sales K1 Commercial production K1 Productivity JF Journal of Marketing VO 72 IS 1 SP 16 OP 26 LK http://dx.doi.org/https://www.jstor.org/stable/30162197 DO https://www.jstor.org/stable/30162197 SF ELIB - SuUB Bremen
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