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1 Ergebnisse
1
Recapturing Lost Customers:
Thomas, Jacquelyn S.
;
Blattberg, Robert C.
;
Fox, Edward J.
Journal of Marketing Research. 41 (2004) 1 - p. 31-45 , 2004
Link:
https://www.jstor.org/stable/30162310
RT Journal T1 <Title>Recapturing Lost Customers</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-30162310&Exemplar=1&LAN=DE A1 Thomas, Jacquelyn S. A1 Blattberg, Robert C. A1 Fox, Edward J. PB American Marketing Association YR 2004 SN 0022-2437 K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Applied sciences K1 Research methods K1 Modeling K1 Price level changes K1 Price increases K1 Pricing strategies K1 Marketing strategies K1 Average prices K1 Information science K1 Data products K1 Datasets K1 Business information K1 Consumer research K1 Customer retention JF Journal of Marketing Research VO 41 IS 1 SP 31 OP 45 LK http://dx.doi.org/https://www.jstor.org/stable/30162310 DO https://www.jstor.org/stable/30162310 SF ELIB - SuUB Bremen
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