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1 Ergebnisse
1
Consumer Packaged Goods in the United States: National Bran..:
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre
Journal of Marketing Research. 44 (2007) 1 - p. 4-13 , 2007
Link:
https://www.jstor.org/stable/30162447
RT Journal T1
Consumer Packaged Goods in the United States: National Brands, Local Branding
UL https://suche.suub.uni-bremen.de/peid=jstor-30162447&Exemplar=1&LAN=DE A1 Bronnenberg, Bart J. A1 Dhar, Sanjay K. A1 Dubé, Jean-Pierre PB American Marketing Association YR 2007 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Physical sciences K1 Earth sciences K1 Geography K1 National brands K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Information science K1 Data products K1 Datasets K1 Time series K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Goods K1 Packaged goods K1 Databases K1 Economic disciplines K1 Consumer economics K1 Consumer sectors K1 Industrial market K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Food stores K1 Local markets JF Journal of Marketing Research VO 44 IS 1 SP 4 OP 13 LK http://dx.doi.org/https://www.jstor.org/stable/30162447 DO https://www.jstor.org/stable/30162447 SF ELIB - SuUB Bremen
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