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1 Ergebnisse
1
National Brands, Local Branding: Conclusions and Future Res..:
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre
Journal of Marketing Research. 44 (2007) 1 - p. 26-28 , 2007
Link:
https://www.jstor.org/stable/30162451
RT Journal T1
National Brands, Local Branding: Conclusions and Future Research Opportunities
UL https://suche.suub.uni-bremen.de/peid=jstor-30162451&Exemplar=1&LAN=DE A1 Bronnenberg, Bart J. A1 Dhar, Sanjay K. A1 Dubé, Jean-Pierre PB American Marketing Association YR 2007 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Physical sciences K1 Earth sciences K1 Geography K1 Branding K1 Brands K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 National brands K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Economic disciplines K1 Financial economics K1 Financial markets K1 Market conditions K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Industry K1 Industrial sectors K1 Service industries K1 Retail industries JF Journal of Marketing Research VO 44 IS 1 SP 26 OP 28 LK http://dx.doi.org/https://www.jstor.org/stable/30162451 DO https://www.jstor.org/stable/30162451 SF ELIB - SuUB Bremen
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