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Assessing Three Sources of Misresponse to Reversed Likert I..:
Swain, Scott D.
;
Weathers, Danny
;
Niedrich, Ronald W.
Journal of Marketing Research. 45 (2008) 1 - p. 116-131 , 2008
Link:
https://www.jstor.org/stable/30162525
RT Journal T1
Assessing Three Sources of Misresponse to Reversed Likert Items
UL https://suche.suub.uni-bremen.de/peid=jstor-30162525&Exemplar=1&LAN=DE A1 Swain, Scott D. A1 Weathers, Danny A1 Niedrich, Ronald W. PB American Marketing Association YR 2008 SN 0022-2437 K1 measurement K1 Likert scales K1 acquiescence K1 inattention K1 reversed items K1 negation K1 psycholinguistics K1 Philosophy K1 Logic K1 Metalogic K1 Logical truth K1 Truth value K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Personality K1 Personality traits K1 Need for cognition K1 Cognitive psychology K1 Cognitive models K1 Information science K1 Information analysis K1 Text analytics K1 Indexing K1 Periodical indexing K1 Social psychology K1 Social sciences K1 Communications K1 Advertising K1 Advertising research JF Journal of Marketing Research VO 45 IS 1 SP 116 OP 131 LK http://dx.doi.org/https://www.jstor.org/stable/30162525 DO https://www.jstor.org/stable/30162525 SF ELIB - SuUB Bremen
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