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A Reply to the Response to Bass, Talarzyk, and Sheth:
Talarzyk, W. Wayne
Journal of Marketing Research. 9 (1972) 4 - p. 465-467 , 1972
Link:
https://www.jstor.org/stable/3149320
RT Journal T1 <Title>A Reply to the Response to Bass, Talarzyk, and Sheth</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-3149320&Exemplar=1&LAN=DE A1 Talarzyk, W. Wayne PB American Marketing Association YR 1972 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Political science K1 Political sociology K1 Political attitudes K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands JF Journal of Marketing Research VO 9 IS 4 SP 465 OP 467 LK http://dx.doi.org/https://www.jstor.org/stable/3149320 DO https://www.jstor.org/stable/3149320 SF ELIB - SuUB Bremen
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