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Family Branding and Consumer Brand Choice:

Fry, Joseph N.
Journal of Marketing Research. 4 (1967) 3 - p. 237-247 , 1967

Link: https://www.jstor.org/stable/3149455

RT Journal
T1 <Title>Family Branding and Consumer Brand Choice</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3149455&Exemplar=1&LAN=DE
				
A1 Fry, Joseph N.
PB American Marketing Association
YR 1967
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 House brands
K1 Behavioral sciences
K1 Psychology
K1 Applied psychology
K1 Consumer psychology
K1 Brand loyalty
K1 Behavioral economics
K1 Consumer behavior
K1 Consumer sovereignty
K1 Consumer choice
K1 Product choice
K1 Business operations
K1 Commerce
K1 Purchasing
K1 Mathematics
K1 Applied mathematics
K1 Statistics
K1 Applied statistics
K1 Descriptive statistics
K1 Measures of variability
K1 Sample size
K1 Economics
K1 Economic disciplines
K1 Applied economics
K1 Econometrics
K1 Economic indicators
K1 Price levels
K1 Applied sciences
K1 Food science
K1 Foodstuffs
K1 Food
K1 Beverages
K1 Non alcoholic beverages
K1 Juices
K1 Vegetable juices
K1 Sociology
K1 Human societies
K1 Social institutions
K1 Households
JF Journal of Marketing Research
VO 4
IS 3
SP 237
OP 247
LK http://dx.doi.org/https://www.jstor.org/stable/3149455
DO https://www.jstor.org/stable/3149455
SF ELIB - SuUB Bremen

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