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Family Branding and Consumer Brand Choice:
Fry, Joseph N.
Journal of Marketing Research. 4 (1967) 3 - p. 237-247 , 1967
Link:
https://www.jstor.org/stable/3149455
RT Journal T1
Family Branding and Consumer Brand Choice
UL https://suche.suub.uni-bremen.de/peid=jstor-3149455&Exemplar=1&LAN=DE A1 Fry, Joseph N. PB American Marketing Association YR 1967 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 House brands K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Business operations K1 Commerce K1 Purchasing K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Measures of variability K1 Sample size K1 Economics K1 Economic disciplines K1 Applied economics K1 Econometrics K1 Economic indicators K1 Price levels K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Non alcoholic beverages K1 Juices K1 Vegetable juices K1 Sociology K1 Human societies K1 Social institutions K1 Households JF Journal of Marketing Research VO 4 IS 3 SP 237 OP 247 LK http://dx.doi.org/https://www.jstor.org/stable/3149455 DO https://www.jstor.org/stable/3149455 SF ELIB - SuUB Bremen
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