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1 Ergebnisse
1
An Attitude Model for the Study of Brand Preference:
Bass, Frank M.
;
Talarzyk, W. Wayne
Journal of Marketing Research. 9 (1972) 1 - p. 93-96 , 1972
Link:
https://www.jstor.org/stable/3149618
RT Journal T1
An Attitude Model for the Study of Brand Preference
UL https://suche.suub.uni-bremen.de/peid=jstor-3149618&Exemplar=1&LAN=DE A1 Bass, Frank M. A1 Talarzyk, W. Wayne PB American Marketing Association YR 1972 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Brand preferences K1 Personality psychology K1 Psychological attitudes K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Economic disciplines K1 Socioeconomics K1 Health sciences K1 Medical specialties K1 Oral medicine K1 Dentistry K1 Dental technology K1 Dental materials K1 Dentifrices K1 Toothpaste K1 Mouthwashes K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices JF Journal of Marketing Research VO 9 IS 1 SP 93 OP 96 LK http://dx.doi.org/https://www.jstor.org/stable/3149618 DO https://www.jstor.org/stable/3149618 SF ELIB - SuUB Bremen
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