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1 Ergebnisse
1
Determining Promotional Effects by Experimental Design:
Miller, Bill R.
;
Strain, Charles E.
Journal of Marketing Research. 7 (1970) 4 - p. 513-516 , 1970
Link:
https://www.jstor.org/stable/3149646
RT Journal T1
Determining Promotional Effects by Experimental Design
UL https://suche.suub.uni-bremen.de/peid=jstor-3149646&Exemplar=1&LAN=DE A1 Miller, Bill R. A1 Strain, Charles E. PB American Marketing Association YR 1970 SN 0022-2437 K1 Economics K1 Macroeconomics K1 Money K1 Cash K1 Token money K1 Trading stamps K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Sales promotions K1 Social sciences K1 Communications K1 Communications media K1 Visual materials K1 Posters K1 Microeconomics K1 Economic costs and benefits K1 Economic costs K1 Cost of sales K1 Economic research K1 Economic analysis K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock transactions K1 Stock sales K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Measures of variability K1 Multivariate statistical analysis K1 Covariance K1 Philosophy K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Experimentation K1 Experiment design K1 Advertising K1 Advertising research JF Journal of Marketing Research VO 7 IS 4 SP 513 OP 516 LK http://dx.doi.org/https://www.jstor.org/stable/3149646 DO https://www.jstor.org/stable/3149646 SF ELIB - SuUB Bremen
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