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1 Ergebnisse
1
Semantic Differential and Nonmetric Multidimensional Scalin..:
Fry, Joseph N.
;
Claxton, John D.
Journal of Marketing Research. 8 (1971) 2 - p. 238-240 , 1971
Link:
https://www.jstor.org/stable/3149769
RT Journal T1
Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images
UL https://suche.suub.uni-bremen.de/peid=jstor-3149769&Exemplar=1&LAN=DE A1 Fry, Joseph N. A1 Claxton, John D. PB American Marketing Association YR 1971 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Information science K1 Information management K1 Data management K1 Data visualization K1 Multidimensional scaling K1 Brand identification K1 Brand image K1 Biological sciences K1 Agriculture K1 Agricultural products K1 Plant products K1 Tobacco products K1 Cigarettes K1 Behavioral sciences K1 Human behavior K1 Recreational drug use K1 Tobacco use K1 Tobacco smoking K1 Cigarette smoking K1 Physical sciences K1 Physics K1 Mechanics K1 Classical mechanics K1 Kinetics K1 Gyration K1 Rotation K1 Mathematics K1 Pure mathematics K1 Geometry K1 Coordinate systems JF Journal of Marketing Research VO 8 IS 2 SP 238 OP 240 LK http://dx.doi.org/https://www.jstor.org/stable/3149769 DO https://www.jstor.org/stable/3149769 SF ELIB - SuUB Bremen
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