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1 Ergebnisse
1
Overlap of Opinion Leadership: A Reply:
Summers, John O.
;
King, Charles W.
Journal of Marketing Research. 8 (1971) 2 - p. 259-261 , 1971
Link:
https://www.jstor.org/stable/3149776
RT Journal T1 <Title>Overlap of Opinion Leadership: A Reply</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-3149776&Exemplar=1&LAN=DE A1 Summers, John O. A1 King, Charles W. PB American Marketing Association YR 1971 SN 0022-2437 K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Identity K1 Social identity K1 Social roles K1 Opinion leaders K1 Business K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Clothing industry K1 Clothing K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Statistical sampling K1 Sampling methods K1 Data sampling K1 Food industries K1 Chemicals industries K1 Chemical products K1 Cleaning compounds K1 Surfactants K1 Detergents K1 Percentages K1 Correlations JF Journal of Marketing Research VO 8 IS 2 SP 259 OP 261 LK http://dx.doi.org/https://www.jstor.org/stable/3149776 DO https://www.jstor.org/stable/3149776 SF ELIB - SuUB Bremen
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