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Use of Consumer Panels for Brand-Share Prediction:

Parfitt, J. H. ; Collins, B. J. K.
Journal of Marketing Research. 5 (1968) 2 - p. 131-145 , 1968

Link: https://www.jstor.org/stable/3150021

RT Journal
T1 <Title>Use of Consumer Panels for Brand-Share Prediction</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3150021&Exemplar=1&LAN=DE
				
A1 Parfitt, J. H.
A1 Collins, B. J. K.
PB American Marketing Association
YR 1968
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Business operations
K1 Commerce
K1 Purchasing
K1 Behavioral sciences
K1 Sociology
K1 Human societies
K1 Social institutions
K1 Families
K1 Family members
K1 Spouses
K1 Wives
K1 Housewives
K1 Pricing
K1 Price changes
K1 Price cuts
K1 Applied sciences
K1 Engineering
K1 Civil engineering
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K1 Building construction
K1 Plumbing
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K1 Industry
K1 Industrial sectors
K1 Manufacturing industries
K1 Chemicals industries
K1 Chemical products
K1 Cleaning compounds
K1 Surfactants
K1 Soaps
K1 Research methods
K1 Modeling
K1 Behavioral economics
K1 Consumer behavior
K1 Buying behavior
K1 Shopping
K1 Consumer sovereignty
K1 Consumer spending
JF Journal of Marketing Research
VO 5
IS 2
SP 131
OP 145
LK http://dx.doi.org/https://www.jstor.org/stable/3150021
DO https://www.jstor.org/stable/3150021
SF ELIB - SuUB Bremen

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