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1
Discriminant Validity of a Product-Anchored Self-Concept Me..:
Belch, George E.
;
Landon, Jr., E. Laird
Journal of Marketing Research. 14 (1977) 2 - p. 252-256 , 1977
Link:
https://www.jstor.org/stable/3150479
RT Journal T1
Discriminant Validity of a Product-Anchored Self-Concept Measure
UL https://suche.suub.uni-bremen.de/peid=jstor-3150479&Exemplar=1&LAN=DE A1 Belch, George E. A1 Landon, Jr., E. Laird PB American Marketing Association YR 1977 SN 0022-2437 K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Personality K1 Self K1 Self concept K1 Self image K1 Philosophy K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Research variables K1 Research biases K1 Response bias K1 Social desirability bias K1 Business K1 Business operations K1 Commerce K1 Business orders K1 Psychological attitudes K1 Mathematics K1 Mathematical objects K1 Discriminants K1 Applied sciences K1 Materials science K1 Materials K1 Waste materials K1 Waste byproducts K1 Business information K1 Consumer research K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing JF Journal of Marketing Research VO 14 IS 2 SP 252 OP 256 LK http://dx.doi.org/https://www.jstor.org/stable/3150479 DO https://www.jstor.org/stable/3150479 SF ELIB - SuUB Bremen
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