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Reliability: A Review of Psychometric Basics and Recent Mar..:
Peter, J. Paul
Journal of Marketing Research. 16 (1979) 1 - p. 6-17 , 1979
Link:
https://www.jstor.org/stable/3150868
RT Journal T1
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
UL https://suche.suub.uni-bremen.de/peid=jstor-3150868&Exemplar=1&LAN=DE A1 Peter, J. Paul PB American Marketing Association YR 1979 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business information K1 Consumer research K1 Behavioral sciences K1 Psychology K1 Psychometrics K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Branding K1 Brands K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical results K1 Statistical properties K1 Estimate reliability K1 Pure mathematics K1 Algebra K1 Coefficients K1 Applied sciences K1 Research methods K1 Research studies K1 Behavioral economics K1 Consumer behavior K1 Modeling JF Journal of Marketing Research VO 16 IS 1 SP 6 OP 17 LK http://dx.doi.org/https://www.jstor.org/stable/3150868 DO https://www.jstor.org/stable/3150868 SF ELIB - SuUB Bremen
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