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Construct Validity: A Review of Basic Issues and Marketing ..:

Peter, J. Paul
Journal of Marketing Research. 18 (1981) 2 - p. 133-145 , 1981

Link: https://www.jstor.org/stable/3150948

RT Journal
T1 <Title>Construct Validity: A Review of Basic Issues and Marketing Practices</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3150948&Exemplar=1&LAN=DE
				
A1 Peter, J. Paul
PB American Marketing Association
YR 1981
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Education
K1 Formal education
K1 Pedagogy
K1 Educational methods
K1 Educational testing
K1 Test validity
K1 Construct validity
K1 Mathematics
K1 Mathematical objects
K1 Discriminants
K1 Behavioral sciences
K1 Psychology
K1 Psychometrics
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising research
K1 Philosophy
K1 Epistemology
K1 Empiricism
K1 Constructive empiricism
K1 Empirical evidence
K1 Business information
K1 Consumer research
K1 Economics
K1 Economic disciplines
K1 Labor economics
K1 Employment
K1 Job satisfaction
K1 Test theory
JF Journal of Marketing Research
VO 18
IS 2
SP 133
OP 145
LK http://dx.doi.org/https://www.jstor.org/stable/3150948
DO https://www.jstor.org/stable/3150948
SF ELIB - SuUB Bremen

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