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An Examination of Comparative and Noncomparative Television..:

Belch, George E.
Journal of Marketing Research. 18 (1981) 3 - p. 333-349 , 1981

Link: https://www.jstor.org/stable/3150974

RT Journal
T1 <Title>An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3150974&Exemplar=1&LAN=DE
				
A1 Belch, George E.
PB American Marketing Association
YR 1981
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Comparative advertising
K1 Commercials
K1 Television commercials
K1 Health sciences
K1 Health and wellness
K1 Oral health
K1 Oral hygiene
K1 Teeth whitening
K1 Advertising research
K1 Behavioral sciences
K1 Psychology
K1 Cognitive psychology
K1 Cognitive models
K1 Medical specialties
K1 Oral medicine
K1 Dentistry
K1 Dental technology
K1 Dental materials
K1 Dentifrices
K1 Toothpaste
K1 Law
K1 Civil law
K1 Contract law
K1 Contract provisions
K1 Exculpatory clauses
K1 Disclaimers
K1 Applied psychology
K1 Consumer psychology
K1 Brand loyalty
JF Journal of Marketing Research
VO 18
IS 3
SP 333
OP 349
LK http://dx.doi.org/https://www.jstor.org/stable/3150974
DO https://www.jstor.org/stable/3150974
SF ELIB - SuUB Bremen

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