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1
An Examination of Comparative and Noncomparative Television..:
Belch, George E.
Journal of Marketing Research. 18 (1981) 3 - p. 333-349 , 1981
Link:
https://www.jstor.org/stable/3150974
RT Journal T1
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance
UL https://suche.suub.uni-bremen.de/peid=jstor-3150974&Exemplar=1&LAN=DE A1 Belch, George E. PB American Marketing Association YR 1981 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Comparative advertising K1 Commercials K1 Television commercials K1 Health sciences K1 Health and wellness K1 Oral health K1 Oral hygiene K1 Teeth whitening K1 Advertising research K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive models K1 Medical specialties K1 Oral medicine K1 Dentistry K1 Dental technology K1 Dental materials K1 Dentifrices K1 Toothpaste K1 Law K1 Civil law K1 Contract law K1 Contract provisions K1 Exculpatory clauses K1 Disclaimers K1 Applied psychology K1 Consumer psychology K1 Brand loyalty JF Journal of Marketing Research VO 18 IS 3 SP 333 OP 349 LK http://dx.doi.org/https://www.jstor.org/stable/3150974 DO https://www.jstor.org/stable/3150974 SF ELIB - SuUB Bremen
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