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1
Evaluating Aggregated Predictions from Models of Consumer C..:
Ryans, Adrian B.
Journal of Marketing Research. 13 (1976) 4 - p. 333-338 , 1976
Link:
https://www.jstor.org/stable/3151015
RT Journal T1
Evaluating Aggregated Predictions from Models of Consumer Choice Behavior
UL https://suche.suub.uni-bremen.de/peid=jstor-3151015&Exemplar=1&LAN=DE A1 Ryans, Adrian B. PB American Marketing Association YR 1976 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Information science K1 Data products K1 Datasets K1 Predictive modeling K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Correlations K1 Correlation analysis K1 Correlation coefficients K1 Statistical sampling K1 Sample properties K1 Proportions K1 Measures of variability K1 Sample size K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer preferences JF Journal of Marketing Research VO 13 IS 4 SP 333 OP 338 LK http://dx.doi.org/https://www.jstor.org/stable/3151015 DO https://www.jstor.org/stable/3151015 SF ELIB - SuUB Bremen
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