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Evaluating Aggregated Predictions from Models of Consumer C..:

Ryans, Adrian B.
Journal of Marketing Research. 13 (1976) 4 - p. 333-338 , 1976

Link: https://www.jstor.org/stable/3151015

RT Journal
T1 <Title>Evaluating Aggregated Predictions from Models of Consumer Choice Behavior</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3151015&Exemplar=1&LAN=DE
				
A1 Ryans, Adrian B.
PB American Marketing Association
YR 1976
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Applied sciences
K1 Research methods
K1 Modeling
K1 Information science
K1 Data products
K1 Datasets
K1 Predictive modeling
K1 Mathematics
K1 Applied mathematics
K1 Statistics
K1 Applied statistics
K1 Descriptive statistics
K1 Correlations
K1 Correlation analysis
K1 Correlation coefficients
K1 Statistical sampling
K1 Sample properties
K1 Proportions
K1 Measures of variability
K1 Sample size
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Consumer sovereignty
K1 Consumer preferences
JF Journal of Marketing Research
VO 13
IS 4
SP 333
OP 338
LK http://dx.doi.org/https://www.jstor.org/stable/3151015
DO https://www.jstor.org/stable/3151015
SF ELIB - SuUB Bremen

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